Milestone Sports Announces New Distribution Partnership with Fleet Feet Sports

Leading U.S. Running Retailer Now Selling Wearable MilestonePod Device In-Store

Columbia, MD – March 15, 2017 – Milestone Sports, a sports tech company focused on connecting retailers and brands to consumers through wearable devices, announces a new distribution partner in Fleet Feet Sports, the leading U.S. running retailer with 170 locally owned and operated stores across 37 states and the District of Columbia.  

Last fall, an initial pilot was launched in a dozen locations. Today, more than 40 Fleet Feet Sports stores are now selling the MilestonePod and using the companion marketing platform, MilestoneConnect.

“We continue to seek out products and brands that provide a unique and exciting retail experience for our customers,” said Ben Cooke, Vice President of Retail Operations for Fleet Feet Sports. “Milestone Sports meets two real needs of ours, and that is the ability to help our customers run or walk comfortably, as well as help customers track when it’s time to buy a new pair of running shoes. Our staff is excited because it really helps extend the knowledge and service we provide to our customers outside of our stores.”

The MilestonePod (MSRP $24.95) is a small, waterproof device that clips onto running or walking shoes and syncs with a smart device for gait and performance insights. Users do not need to carry a phone or remember to recharge. The Pod goes beyond pace and distance by tracking foot-based metrics that are not readily available from even the most expensive devices, making it an easy and affordable addition to any runner’s toolkit. Gait metrics include rate of impact, stride length, foot strike and cadence.

For businesses, the Pod enables an innovative communication and marketing platform called MilestoneConnect. The platform allows retailers and brands to stay in touch with customers based on individual activity and product use data collected by the Pod. Personalized messages are automatically delivered at the exact moment of need. To date, global engagement rates for marketing and coaching offers made through MilestoneConnect are averaging 35%, dramatically eclipsing traditional email or digital advertising engagement.

Through MilestoneConnect, Fleet Feet Sports stores offer customers a mix of coaching, tips, product information, and offers.

 “Our customers come to us for education and expertise and, through MilestoneConnect, we can personalize communication and advice to them,” says Cooke. “It’s been a great tool to have thus far.”

Milestone Sports, based in Columbia, MD, and Tel Aviv, has deep roots in run specialty.

“This company started with the desire to support runners while also helping shop owners better serve their customers,” said Jason Kaplan, President of Milestone Sports. “We set out to create a low-cost device and platform that gives runners a high-value experience and gives retailers a new, high-value communication channel. We are very excited that Fleet Feet Sports shares this vision and we look forward to working with them as they lead the retail industry into the future of loyalty.”

About Milestone Sports
Milestone Sports, Ltd. is focused on connecting retailers and brands to consumers through its Wearable Marketing Platform (WMP). The platform collects comprehensive data from a low-cost sensor worn on the consumer’s shoe that wirelessly syncs to a mobile device. This rich, real-life data results in meaningful, personal, and valuable direct marketing: the future of retailer and brand loyalty. For more information, visit

PR Contact
Nancy Rowe | Milestone Sports | | 267.273.4729

Author: Nancy Rowe

Nancy is the VP of Marketing and Communications at Milestone Sports. She can be reached at